Client: Just Plant

Role: Brand Identity | Logo Design | Creative Direction

Overview: Developed the visual identity for a plant-based community brand that challenged conventional wellness aesthetics through a bold retro rock-inspired direction. From logo development to brand expression, the identity embraces high-energy typography, vibrant color, and a distinctive lightning-bolt monogram to position the brand as playful, confident, and unconventional.

Deliverables: Brand Identity | Logo Design | Visual Strategy | Brand System