Company: AutoZone

Role: Art Direction | Campaign Design | Retail Marketing

Overview: Developed the creative direction for AutoZone's "Celebrate Free" summer tentpole campaign, establishing a refreshed seasonal visual identity while maintaining brand recognition. Led concept development and execution across in-store signage and digital marketing assets, introducing a vibrant gradient system and halftone-inspired graphics that became the creative foundation adopted across multiple marketing channels.

Deliverables: Seasonal Campaign Graphics | In-Store Signage | Digital Marketing Assets | Visual System