AutoZone Pro News
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AutoZone Pro News ■
Company: AutoZone
Role: Art Direction | Editorial Design | Print Marketing
Overview: Reimagined a traditional promotional circular into a magazine-inspired publication designed to support B2B sales conversations. Combined editorial storytelling, technical content, vendor features, and authentic employee photography to create a more engaging leave-behind piece that strengthened customer communication beyond promotional offers.
Deliverables: Promotional Circular | Vendor Features | Technical Content
Pro News
AutoZone Commercial Catalog
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AutoZone Commercial Catalog ■
Role: Art Direction | Editorial Design | Design Systems | Print Production Lead
Overview: Led the redesign and production of a 64-page B2B commercial catalog, creating a scalable editorial system for complex product information. Established brand standards for typography, color, iconography, and layout while mentoring a fellow designer throughout production. Partnered with merchandising teams and oversaw final press checks to ensure a polished, print-ready publication.
Deliverables: 64-Page Product Catalog | Custom Icons | Editorial Templates
Commercial Catalog
