Lead Designer & Strategist

• Explored a retro-inspired window sign direction by pulling visual cues from the 70s, 80s, and 90s—modernizing iconic aesthetics from each decade to create fresh and engaging concepts.

• The 70s concept draws from vintage metal signs and poster art, using warm, earthy tones, paired with textured, analog-inspired styling.

• The 80s concept is influenced by VHS design and synthwave visuals, combining clean black‑and‑white layouts with rainbow gradient waves to echo the era’s bold, futuristic energy.

• The 90s concept leans into playful back‑to‑school vibes, incorporating quirky shapes, bright bold colors, and repetitive type treatments to create fun, high‑impact messaging.