Logo & Branding Designer & Visual Strategist

Just Plant is a high-energy community brand designed to flip the script on plant-based living. Moving away from the "soft and dreamy" tropes of the health industry, this project leans into a retro rock-and-roll aesthetic to spark a collective "a-ha" moment. Anchored by a sharp, lightning-bolt monogram, the branding is built for the edgy and the irreverent who want to make an impact without losing their cool.