Lead Designer

Spearheaded the conceptualization and design of a 4-page editorial-style brochure, transforming a traditional ad circular into a high-value "leave-behind" to be used by the B2B sales team. By shifting the focus from deal density to engaging storytelling, I integrated relevant articles, technical tips, vendor spotlights, and more. This magazine-inspired approach featured real AutoZone field personnel on the cover to build authentic connections with commercial customers and facilitate deeper sales conversations.