B2B Email Marketing
■
B2B Email Marketing ■
Company: AutoZone
Role: Art Direction | Digital Design | Design Systems
Overview: Modernized the B2B email marketing workflow by transitioning legacy templates from Adobe InDesign to Figma. Designed a flexible modular email system and foundational component library that improved design consistency, streamlined production, and elevated the visual identity of recurring newsletters and promotional emails.
Deliverables: Email Templates | Modular Email System | Figma Component Library
B2B Email Marketing
PinPoint Module
■
PinPoint Module ■
Role: Interactive Design | Digital Design | Information Design
Overview: Designed a 32-page interactive sales module that transformed complex technical information into an intuitive digital experience for Territory Sales Managers and commercial customers. Created custom iconography, modernized the visual language, and incorporated user feedback throughout development to improve usability and field adoption.
Deliverables: Interactive Design | Digital Design | Information Design | Custom Iconography
PinPoint Module
